So This Happened…7th May 2025
Jess Carlin Jess Carlin

So This Happened…7th May 2025

  • ArsTechnica - DOJ confirms it wants to break up Google’s ad business

  • Bloomberg - Google places ads inside chatbot conversations with AI startups

  • AdWeek - Amazon’s Shop the Show makes a splash with expansion on Prime Video

  • Variety - Roku to Acquire Streaming Service Frndly TV for $185 Million, Q1 Revenue Jumps 16%

  • The Verge - Meta’s ChatGPT competitor shows how your friends use AI

  • TubeFilter - TikTok beats Twitch to become the #2 most-watched streaming platform on the net–and says creators are making $10 mil a day

  • Fast Company - WhatsApp’s new Netflix doc on F1 is a master class in turning advertising into entertainment

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Beyond Subscriptions: How Netflix Is Rewriting the Streaming Advertising Rulebook in their Latest Earnings Call
Jess Carlin Jess Carlin

Beyond Subscriptions: How Netflix Is Rewriting the Streaming Advertising Rulebook in their Latest Earnings Call

As an early innovator, Hulu established the blueprint for balancing viewer experience with advertiser value, developing sophisticated targeting and engagement tools over a decade of refinement.

Now, Netflix's recent commitment to building proprietary ad technology marks the next chapter in this evolution—leveraging their vast global reach and data insights to reimagine what streaming advertising can be.

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So This Happened…30th April 2025
Jess Carlin Jess Carlin

So This Happened…30th April 2025

Your weekly filter for what actually matters in the world of content, tech, and commerce

  • Digiday - The winners and losers of Google’s third-party cookie reversal

  • TechRadar - I’ve seen ChatGPT’s new shopping features in action, and this could be the game changer we’ve been waiting for

  • EnGadget - Perplexity is building a browser in part to collect customer data for targeted ads

  • The Guardian - Producer of Peaky Blinders and Big Brother ‘drafts bid’ for ITV

  • Marketing Dive - Media usage poised to dip in 2025: Here’s what the numbers say

  • The Drum - Meet the adtech startup trying to reintroduce music fans and online publishers

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So This Happened…23rd April 2025
Jess Carlin Jess Carlin

So This Happened…23rd April 2025

Your weekly filter for what actually matters in the world of content, tech, and commerce:

This week:

  • The Tech Outlook - OpenAI and Shopify Could Soon be Announcing Their Partnership: In-Chat Shopping Strings Spotted on ChatGPT

  • BBC - Google has illegal advertising monopoly, judge rules

  • AdWeek - Meta Is Racing for Retail Media Budgets

  • Sports Business Journal - Sources: YouTube TV, Amazon, WBD bidding on mini-NFL rights package for 2025

  • TechCrunch - A new kids’ show will come with a crypto wallet when it debuts this fall

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So This Happened…16th April 2025
Jess Carlin Jess Carlin

So This Happened…16th April 2025

Your weekly filter for what actually matters in the world of content, tech, and commerce:

This week:

  • Digiday - The cost of tariffs visualised: What 5 charts say about the future of ad spend

  • The Media Leader - Expanded programmatic capabilities at Sky Media ‘will democratise live sport’

  • Reuters - Meta to use public posts, AI interactions to train models in EU

  • Retail Brew - Is retail media recession proof?

  • BBC - MPs call for streaming levy to help UK TV industry

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So This Happened…9th April 2025
Jess Carlin Jess Carlin

So This Happened…9th April 2025

Your weekly filter for what actually matters in the world of content, tech, and commerce:

This week:

  • CX Dive - AI regulation is ‘inevitable.’ Are CX leaders ready?

  • Decode TV - ITV extends targeted advertising capabilities

  • Digiday - The Home Depot adds another acronym - 'ROMO' - in next phase of negotiating retail media network measurement

  • The Hollywood Reporter - Vimeo Wants to Let Every Creator Launch Their Own Netflix

  • TechCrunch - Amazon’s new AI agent will shop third-party sites for you

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So This Happened…2nd April 2025
Jess Carlin Jess Carlin

So This Happened…2nd April 2025

Your weekly filter for what actually matters in the world of content, tech, and commerce:

This week:

  • Retail Week - TikTok Shop lunches in Europe

  • The Wrap - QVC cuts 100 staffers in pivot to live social shopping

  • Sky - Sport draws nearly a billion hours of viewing, while nearly half of under 35s tune into podosphere for news

  • Roblox - Roblox Launches Rewarded Video Ads, Partners With Google to Scale Immersive Advertising

  • The Wrap - YouTube could be worth $550 billion as analyst crowns platform “New King of All Media”

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So This Happened...26th March, 2025
Jess Carlin Jess Carlin

So This Happened...26th March, 2025

Your weekly filter for what actually matters in the world of content, tech, and commerce:

This week:

  • Adobe Blog - Traffic to U.S. retail websites from Generative AI sources jumps 1,200 percent

  • Forbes - S4 Key Takeaways From NVIDIA’s GTC 2025 That Will Reshape Your Business

  • The Hollywood Reporter - Top YouTube Creators to Hold Their Own Upfront Event in Bid for TV Ad Dollars

  • The Hollywood Reporter - In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies

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