So This Happened...26th March, 2025
Traffic to U.S. retail websites from Generative AI sources jumps 1,200 percent
Why It Matters:
Adobe's latest report reveals a seismic shift in how consumers shop online, representing a a fundamental evolution in the commerce journey: consumers are now using AI as a trusted research assistant before making purchases.
More importantly, this signals an urgent need to optimise for AI discovery and conversational commerce as we witness the emergence of a new touchpoint that sits at the intersection of search, discovery, and purchase.
4 Key Takeaways From NVIDIA’s GTC 2025 That Will Reshape Your Business
Why It Matters:
Nvidia's latest GTC conference unveiled a game-changing shift: AI is moving beyond purely digital applications to physical world integration.
The key takeaways from Jensen Huang's keynote reveal how the retail landscape will be reshaped.
Physical AI and robotics will transform store operations, inventory management, and customer service.
Multimodal AI that can simultaneously process text, video, and 3D data will revolutionise personalised shopping experiences and merchandising decisions, and the ability to deliver hyper-personalised in-store and connected commerce experiences will become a competitive differentiator.
This much is clear - retailers must develop comprehensive AI strategies that span both digital and physical realms to remain competitive in the rapidly approaching future of commerce.
Top YouTube Creators to Hold Their Own Upfront Event in Bid for TV Ad Dollars
The Hollywood Reporter
Why It Matters:
The creator economy has reached a watershed moment as MrBeast and other YouTube stars prepare to host their own upfronts this week, giving 150+ CMOs unprecedented access to content calendars and (most importantly) audience insights.
This move signals a fundamental shift in media dynamics: creators are no longer just content producers but powerful media networks in their own right, commanding audience engagement that rivals traditional channels. Creator partnerships are rapidly transforming from tactical sponsorships into strategic commerce channels with exceptional reach and conversion potential.
The future of shoppable media isn't just on retailer websites—it's embedded within creator ecosystems where consumer attention, trust, and purchasing intent converge naturally.
In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies
The Hollywood Reporter
Why It Matters:
Deloitte's latest Digital Media Trends Survey reveals a fundamental transformation in entertainment consumption patterns. Younger audiences are now devoting significantly more time to social media platforms than traditional television and streaming services.
This shift is driven by several key factors:
Creator Connection: These audiences have stronger trust and engagement with social media creators than with Hollywood celebrities. These digital personalities foster authentic connections that traditional stars often struggle to replicate - which in turn makes them more influential in purchasing decisions.
Superior AI-Powered Personalisation: Technology platforms have mastered AI-driven recommendation systems more effectively than traditional media companies, stemming largely from the greater volume of content available on social platforms.
Streaming Service Fatigue: Consumers increasingly view subscription costs as excessive and are migrating toward free, ad-supported platforms (FAST). This trend reflects growing price sensitivity and a willingness to accept advertisements in exchange for cost savings.
The insight isn't entirely new. However, understanding why this shift is particularly pronounced among younger demographics offers fascinating insights into evolving media consumption patterns that are vital to understand.
