Beyond Subscriptions: How Netflix Is Rewriting the Streaming Advertising Rulebook in their Latest Earnings Call

As an early innovator, Hulu established the blueprint for balancing viewer experience with advertiser value, developing sophisticated targeting and engagement tools over a decade of refinement.

Now, Netflix's recent commitment to building proprietary ad technology marks the next chapter in this evolution—leveraging their vast global reach and data insights to reimagine what streaming advertising can be.